This innovation just received surfing the web and takes us to Finland to see a touch screen advertising placed on a tram stop which allows people to take the public transport service to make a reservation at a restaurant, for example, and save a table there.
This technology is an interactive installation of a Finnish advertising agency that allows passersby to make a reservation at a restaurant near a tram stop in Helsinki.
Consumers can use Ravintola Lampo is the name of the restaurant through ads touchscreen which also serves to reserve a table so as to send a coupon by SMS, or browse the interactive varied menu and even watch TV.
The entire facility is located in a cabinet in the trolley bus stop containing standard ads ended with the addition of a touch screen foil can be used at any time of day, through thick glass cabinet.
To make a reservation, users simply indicate that they would like to eat at Lampo Ravintola, you enter a mobile phone number and receive confirmation via SMS. Later, once they have obtained their food, the system sends another SMS asking about the experience and restaurant system in exchange for your rating and review, consumers will receive a discount coupon for the next visit to the restaurant.
This technology and cell phone use in a large field of advertising and marketing of food services worldwide.
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Source: http://www.silverxcard.com/197-some-finnish-innovation-and-technology.html
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