Larry Page: Display Advertising Is A $5 Billion Business

The engine of Google's business is search advertising, but its display advertising business is becoming a very large business. During today's earnings call, CEO Larry Page that Google's display advertising business is at an "annualized run rate of $5 billion." That doesn't mean that $5 billion of Google's $38 billion in revenues in 2011 came from display advertising. It means that if you annualize the display advertising revenues in the fourth quarter, you would get $5 billion.

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